QR Codes for Trade Shows & Booths
Trade business cards for trackable scans at your booth.
Booth traffic is expensive, and a stack of collected business cards is a weak way to capture it. A QR code at your trade show booth sends visitors to a lead form, a product deck, or a demo booking page, capturing contacts digitally and instantly. Because the codes are dynamic, you can change the destination between days or sessions, run a giveaway on day one and a demo signup on day two, and the scan timeline shows you exactly when your booth drew a crowd.
Why use a dynamic QR code for this
Paperless lead capture
Visitors scan into your lead form instead of dropping a card you have to transcribe later.
Adapt mid-event
Switch the destination between a giveaway, a deck, and a demo signup across show days.
Time your traffic
Scan timing reveals your busiest sessions so you can staff and follow up smartly.
How to set it up
- 1
Choose the destination: lead form, deck, or demo booking
- 2
Generate a dynamic QR code with QRmkr
- 3
Display it on booth banners, table signs, and badge handouts
Before you print it
If your trade shows & booths code may ever need to point somewhere else, create it as a dynamic QR code you can edit after printing. The printed pattern never changes; only the destination behind it does. It also means you can track every scan by day, device, and location and see which placement actually worked.
Trade shows & booths FAQ
Can I change the destination during the show?
Yes. Repoint the code between a giveaway, a deck, and a booking page across days without reprinting signage.
How do I follow up with people who scanned?
Link the code to a lead form so you collect contact details directly, then export and follow up after the event.
What if the venue WiFi is terrible and nobody's phone can load the page?
Assume bad connectivity, because it is the most common reason booth codes fail. Keep the landing page light, avoid video on the first screen, and make the form short so it submits on a weak signal. A vCard code is a useful backup for contact sharing, since it saves your details straight into the phone without loading anything.
Where on the booth should the code go so people can scan it without crowding the stand?
Put a large version high on the back wall so people can scan from the aisle without stepping in, and smaller versions on the counter and on handouts. Size the wall code for the distance: about ten times its width is the scanning range, so a 30 cm code covers roughly three metres. Avoid placing it behind staff or on a glossy panel where booth lighting will glare into the camera.
Can I add my logo or brand colours?
Yes. Colours are free on every plan, and logo and branded codes are part of Pro. The design studio previews scannability as you edit so you can see when styling starts to hurt readability.
General questions about how QR codes work, what they cost and how to print them are answered on the QR code FAQ.
Ready to create your trade shows & booths code?
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