QR Codes for Books & Authors
The last page should ask for the review. Yours can.
The reader who just finished your book is the most valuable person in your publishing funnel, and the printed page traditionally lets them walk away. A QR code on the final page catches them: one scan opens your Amazon or Goodreads review link while the ending still resonates. Inside the cover, a code unlocks bonus content - deleted scenes, the playlist, the map in full color - which doubles as a mailing-list magnet. At signings and fairs, the table code sells signed copies direct. Print runs are forever; dynamic codes mean the links inside them don't have to be.
Why use a dynamic QR code for this
Reviews at the final page
The scan happens at peak emotional investment - the moment readers actually write reviews.
Bonus content builds your list
Extras behind an email gate turn one-time readers into launch-day buyers for the next book.
Links that outlive the print run
Book 2 comes out? Repoint the code in book 1's back matter at the new preorder page - even in copies sold years ago.
How to set it up
- 1
Set up your review link, bonus page, or store link
- 2
Generate dynamic QR codes in QRmaker for the back matter, cover flap, and event table
- 3
Repoint back-matter codes as new books launch - the whole backlist cross-sells
FAQ
Does Amazon allow direct review links?
Linking to your book's review page is standard practice - what's prohibited is incentivizing or conditioning reviews. "Enjoyed it? A review helps enormously" with a code is fine.
What bonus content works best?
Whatever extends the world: annotated chapters, maps, character art, the writing playlist. Gate it behind a newsletter signup and the backlist becomes a list-building machine.
Can I change where the QR code points after printing?
Yes - with a dynamic QR code. It encodes a short redirect link, so you can update the destination anytime from your dashboard and every printed copy instantly points to the new URL. Static codes encode the destination directly and can't be changed.
Do these QR codes expire?
No. Static QR codes are free forever and never expire - they encode your destination directly and don't depend on our servers. Dynamic codes keep working as long as your account is active, and you can pause or re-point them whenever you like.
Can I track how many people scan it?
Yes. Dynamic QR codes come with real-time scan analytics: total scans plus device, location, and time-of-day breakdowns, so you can see exactly which placement is working. Scan tracking is part of the Pro plan.
Is there a watermark on the QR code?
No. Every QR code you create - free or paid - is watermark-free and downloadable as a crisp PNG or scalable SVG, ready for print at any size.
Do I need an app to scan the code?
No. Every modern iPhone and Android camera scans QR codes natively - just point the camera at the code and tap the link that appears. No special app required.
Ready to create your authors & books code?
Free to start. Make it dynamic to edit anytime and track every scan.
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