QR Codes for Kickstarter & Crowdfunding Campaigns
Thirty days to fund. Every poster is a pledge button.
A crowdfunding campaign is a sprint where every impression must convert now - and real-world impressions (demo tables, con booths, launch-party posters) are the warmest ones you get. A QR code makes them count: scan, land on the campaign, pledge while holding the prototype. The dynamic part matters twice: during the campaign you can A/B where the code lands (video top vs reward tiers), and after it ends you repoint every printed asset at your pre-order store instead of a dead campaign page.
Why use a dynamic QR code for this
Pledges at the prototype
Booth and demo-table codes convert hands-on excitement into backers on the spot.
No dead links after the campaign
When the campaign closes, repoint all printed codes at your store or late-pledge page - posters keep earning.
Know which channel backs you
Separate codes for booth, flyer, and poster reveal which real-world spend produced backers.
How to set it up
- 1
Copy your campaign URL (or your pre-launch signup page before day one)
- 2
Generate dynamic QR codes in QRmkr per placement
- 3
After the campaign, edit destinations to your store - never reprint
Before you print it
If your crowdfunding code may ever need to point somewhere else, create it as a dynamic QR code you can edit after printing. The printed pattern never changes; only the destination behind it does. It also means you can track every scan by day, device, and location and see which placement actually worked.
Crowdfunding FAQ
Should the code go live before launch?
Yes - point it at your pre-launch email signup, then flip it to the campaign at launch. Same printed assets, both phases covered.
What about after we're funded?
Repoint to late pledges, your pre-order store, or the retail page. The printed code outlives the campaign by design.
Can I test whether the campaign video or the reward tiers converts better from the booth?
Yes, in a simple way. Run two dynamic codes at the booth, one landing on the campaign top and one on the rewards section, and compare scan counts and times. Pledge conversion itself comes from Kickstarter's dashboard, so pair the scan data with what Kickstarter reports rather than expecting the code to tell you who backed.
How should I handle codes on prototype packaging that ships after the campaign?
Make it dynamic and plan the second destination now. During the campaign the code sends people to the pledge page, and once fulfilment starts you repoint it at the backer update page or the pre-order store. Packaging outlives campaigns, so a static code printed on a box is the one thing you will regret.
Will this code still work next year?
Static codes never expire; they encode your link directly and don't depend on us. Dynamic codes keep redirecting for as long as your account is active, and you can re-point them whenever the destination moves.
General questions about how QR codes work, what they cost and how to print them are answered on the QR code FAQ.
Ready to create your crowdfunding code?
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